The End of Fakers and Fakes?

I have read this post in Style Critics recently and I found it interesting and informing that I decide to share with you. It was posted by Mean Critic

A French court ordered eBay to pay more than $61 million to a high-end fashion company Monday because counterfeit goods were sold on the auction site. LVMH Moet Hennessy Louis Vuitton, (MC) home to such prestigious brands as Louis Vuitton, Givenchy, Fendi, Emilio Pucci and Marc Jacobs, had complained that it was hurt by the sale of knockoff bags and clothes on eBay. (EBAY) Pierre Godet, an adviser to LVMH Chairman and CEO Bernard Arnault, said the decision was “an answer to a particularly serious question, on whether the Internet is a free-for-all for the most hateful, parasitic practices.”

EBay countered that LVMH is trying to crack down on Internet auctions because it is uncomfortable with the business model, which tends to cut out the middleman. “If counterfeits appear on our site, we take them down swiftly,” eBay spokeswoman Sravanthi Agrawal said. She said eBay hopes to appeal.

Other plaintiffs against eBay have included Tiffany in the U.S., and watchmaker Montres Rolex and cosmetics giant L’Oreal inEurope. Some companies have demanded that eBay forbid sales of even their legitimate products because of alleged trademark infringement, while others accuse the auctioneer of reacting too slowly to reports of violations.

The company is a magnet for counterfeiters because of the sheer volume of products sold. Like Google’s approach to removing copyright-infringing videos from its subsidiary YouTube, eBay relies heavily on intellectual-property owners to flag suspicious postings on its site.